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Pivot YOU! โ€” Complete Master Playbook
Prepared for Suzanne Sibilla ยท pivotnow.today

Your Complete
Growth Playbook

Every piece of content, every email, every post, every system โ€” built specifically for Pivot YOU! using Kajabi, LinkedIn, Zoom, Canva, and Calendly.

Pivot Readiness Quiz 5-Email Sequence 12 Ready-to-Post LinkedIn Posts Masterclass Playbook 30-Day Checklist
Start Here
The Real Problem
Four months in with no signups tells us something specific. Here's the honest diagnosis before we fix anything.

Root cause: The content and offers on pivotnow.today are well-written โ€” but the people seeing them are not the ideal client. The current social media following is likely a mix of friends, general motivation seekers, and past connections โ€” not the high-achieving professional woman who is secretly exhausted and questioning her purpose. Until the audience is right, no quiz or masterclass will convert at meaningful rates.

1 Wrong audience

Posting on general social to people who already know Suzanne. "Christina" โ€” the stuck 40-something executive โ€” is not in that audience. She's on LinkedIn reading about leadership and career.

2 No quiz funnel

The current site asks people to register for a masterclass as a cold first step. That's a big ask from a stranger. A 2-minute quiz warms them up first โ€” it gives them something before asking for their time.

3 No email nurture

There's no email sequence moving people from curious to convinced. The masterclass invite is a one-shot. Most people need 5โ€“7 touchpoints before they give 90 minutes of their evening.

What the ideal client ("Christina") looks like

  • Woman, 38โ€“54 years old
  • Corporate professional or executive โ€” successful title, good salary
  • Feels accomplished externally, quietly unfulfilled internally
  • Has been thinking about a change for 1โ€“3 years but hasn't moved
  • Not lazy โ€” she's high-achieving. She needs a framework, not pep talks.
  • Googles things like "career change at 45," "am I burned out or just tired"
  • Hangs out on LinkedIn during work hours; Instagram and Facebook in evenings

Why Suzanne's story is uniquely powerful

Suzanne was a corporate executive who was forced to choose between her family and her job. She chose her family, pivoted, and built something better. That story is not generic life coaching โ€” it is the exact experience Christina secretly fears and dreams about simultaneously.

Every piece of content should come back to this origin story. It builds trust no credential can match.

Audience Strategy
Finding the Right People
Stop posting everywhere and hoping. Here's exactly where Christina spends her time and how to get in front of her.
Priority #1 โ€” Start Here

LinkedIn

Christina scrolls LinkedIn when she's in "career mode" โ€” already thinking about her professional life. She's primed to feel the exact discomfort Suzanne addresses. No other platform puts her in that headspace.

  • Post 3x per week using the formulas in the Posts section
  • Optimize headline: "Helping high-achieving women pivot to a life they love | Life & Business Strategist | #1 Bestselling Author"
  • Connect with 20 new profiles/week: corporate women in leadership, HR directors, consultants aged 35โ€“55
  • Comment meaningfully on 3 posts/day in the "career change," "burnout," and "women in leadership" space
  • Join groups: Women in Leadership, Career Changers Network, Executive Coaching Professionals
  • Add quiz link to featured section AND in every post's first comment

Facebook Groups (Targeted)

Not Suzanne's main Facebook page โ€” specific groups where Christina is already asking for help. Provide value first, share resources second.

  • Search and join: "Career Change Over 40," "Midlife Women Entrepreneurs," "Burnout Recovery," "Corporate to Entrepreneur"
  • Spend 10 min/day answering questions genuinely โ€” no pitching
  • When relevant, mention: "I actually have a free 2-min quiz on this if helpful โ€” [link]"
  • Suzanne's existing FB group "Pivot YOU Thriving 2.0" โ€” post there weekly to re-engage

Instagram (Supporting)

Good for warm traffic and visual storytelling. Not where cold discovery happens for this audience, but great for building familiarity once someone finds Suzanne.

  • Bio link goes directly to quiz page โ€” always
  • 2 Reels/week: repurpose LinkedIn text posts as spoken-word 30-second videos
  • Story polls 2x/week: "Do you ever feel successful but unfulfilled?" Yes/No
  • Every caption ends with: "Take the free Pivot Quiz โ€” link in bio"

Podcast Guesting

Highest ROI activity. 20 minutes on a relevant podcast reaches thousands of Christinas at once โ€” already in learning mode, trusting the host's endorsement.

  • Target podcasts: career change, women's leadership, burnout recovery, entrepreneurship for women
  • Pitch 8โ€“10/month. Medium shows (5kโ€“50k listeners) convert better than massive ones
  • Pitch angle: "The day my company told me to quit or be fired โ€” and how that became the best thing that ever happened to me"
  • Always close with: "Take my free Pivot Readiness Quiz at pivotnow.today/quiz"

90-day rule: LinkedIn is the only platform that matters for the first 90 days. Post consistently, connect deliberately, comment daily. Do not try to optimize Instagram or Pinterest or TikTok while LinkedIn is still getting started. Spread thin = results nowhere.

How to write a LinkedIn connection request that gets accepted

When connecting with ideal clients, never use the default message. Use this template:

Hi [Name], I came across your profile and appreciated your work in [their industry/role]. I work with high-achieving professionals navigating pivotal career transitions โ€” and I find your perspective really resonates. Would love to connect. โ€” Suzanne
Tech Stack
5 Tools, Each With One Job
Suzanne already has these tools. Here's exactly what each one does in the system.
โšก

Kajabi

Quiz hosting, landing pages, email sequences, masterclass registration, member portal

BRAIN of the funnel
๐ŸŽจ

Canva

All visual content: quiz graphics, LinkedIn post images, PDF guides, masterclass slides

VISUAL engine
๐ŸŽ™๏ธ

Zoom

Live masterclass delivery, recording for replay, one-on-one discovery calls

DELIVERY platform
๐Ÿ’ผ

LinkedIn

Primary content platform, cold audience growth, professional credibility, direct outreach

AUDIENCE builder
๐Ÿ“…

Calendly

Discovery call booking for masterclass attendees interested in paid coaching โ€” frictionless next step

CONVERSION bridge

Kajabi Quiz Setup (Assessment Feature)

  • Go to Products โ†’ Assessments โ†’ Create New
  • Choose "Scored Assessment"
  • Add all 15 questions with A/B/C/D options
  • Set scoring: A=1pt, B=2pt, C=3pt, D=4pt
  • Create 4 result tiers (see Quiz section for copy)
  • Gate email capture AFTER Q15, BEFORE showing results
  • Connect to automation: quiz complete โ†’ tag by result โ†’ start email sequence
  • Publish URL as: pivotnow.today/quiz (custom domain in Kajabi settings)

Calendly Setup for Discovery Calls

  • Create a 30-minute "Pivot Strategy Call" event type
  • Add intake questions: "What is your biggest challenge right now?" and "What would a successful pivot look like for you?"
  • Connect to Google Calendar or Outlook
  • Add Calendly link to: masterclass thank-you page, follow-up email Day 5, and Kajabi member area
  • Send automatic reminder 24hrs + 1hr before the call

Kajabi Automation Flow to Set Up

Trigger: Assessment completed โ†’ Tag contact with result type โ†’ Wait 0 min โ†’ Send Email 1 (results) โ†’ Wait 2 days โ†’ Send Email 2 โ†’ Wait 2 days โ†’ Send Email 3 โ†’ Wait 2 days โ†’ Send Email 4 โ†’ Wait 2 days โ†’ Send Email 5. If contact purchases or registers for masterclass at any point โ†’ remove from sequence โ†’ add to "Registered" tag โ†’ send masterclass prep email.

In Kajabi: Automations โ†’ New Automation โ†’ Trigger: Assessment Submitted โ†’ Actions: Add Tag, Send Email, Wait

Lead Magnet
Pivot Readiness Quiz โ€” Complete Setup
This replaces the current PDF/general lead magnet on the site. Build this in Kajabi Assessments. Every question and result page is written out below.

Why replace the current lead magnet: The current pivotnow.today site asks visitors to sign up directly for the masterclass. For cold visitors who don't know Suzanne, that's too big a commitment. The quiz gives them something first โ€” a personalized result โ€” which builds curiosity and trust before asking for 90 minutes of their time.

1

Quiz title & hook (landing page)

Headline: "Is It Time for Your Next Pivot?"
Subheadline: Take the free 2-minute Pivot YOU! Readiness Quiz and discover exactly where you are โ€” and what to do next.
Hook copy: You've worked hard. You've built a career, met the goals, done the right things. But lately something feels... off. Maybe it's exhaustion. Maybe it's that quiet voice asking "is this really it?" This quiz will name what you're feeling โ€” and show you the path forward.

2

All 15 questions (copy/paste into Kajabi)

Q1. How do you feel about your work most days?
A. Energized and fulfilled  |  B. Mostly okay, occasionally restless  |  C. Often drained or uninspired  |  D. Completely exhausted and questioning everything

Q2. When you picture the next 5 years of your life staying exactly as they are, you feel:
A. Genuinely excited  |  B. Curious but uncertain  |  C. Worried you'll stay stuck  |  D. Quietly devastated

Q3. How aligned do you feel with your deeper purpose right now?
A. Completely โ€” my work lights me up  |  B. Somewhat โ€” it used to, less so now  |  C. Not really โ€” I'm going through motions  |  D. Not at all โ€” I've lost my sense of purpose entirely

Q4. How often do you catch yourself thinking "there must be more than this"?
A. Rarely โ€” I feel fulfilled  |  B. Sometimes, usually when I'm stressed  |  C. Often โ€” it's a persistent feeling  |  D. Almost daily โ€” it keeps me up at night

Q5. Your stress level over the past 6 months has been:
A. Low and manageable  |  B. Moderate โ€” I cope okay  |  C. High โ€” affecting my health and relationships  |  D. Overwhelming โ€” I'm in survival mode

Q6. When a significant change appears on the horizon, you typically:
A. Feel excited โ€” I embrace change  |  B. Feel cautious but willing to explore  |  C. Feel nervous and resistant  |  D. Feel paralyzed โ€” I avoid it entirely

Q7. Right now, how clear are you on what your next career or life move looks like?
A. Very clear โ€” I have a plan  |  B. Somewhat clear โ€” I have ideas  |  C. Fuzzy โ€” I know something needs to change, not what  |  D. Completely lost

Q8. On a Sunday evening, you most often feel:
A. Rested and ready for the week  |  B. Neutral โ€” neither dreading nor excited  |  C. A quiet dread about Monday  |  D. Significant anxiety or dread

Q9. How aligned is your current daily life with your core values?
A. Completely aligned  |  B. Mostly โ€” with some compromises  |  C. Somewhat โ€” I make a lot of compromises  |  D. Not at all โ€” I feel I'm betraying what matters most to me

Q10. When you look at people who have made bold life or career changes, you feel:
A. Happy for them โ€” I feel settled where I am  |  B. Curious โ€” I wonder if I could do that  |  C. Envious โ€” I wish that were me  |  D. Deeply wistful โ€” that's all I think about

Q11. How supported do you feel in making changes in your life right now?
A. Very โ€” I have great support around me  |  B. Somewhat โ€” some people understand  |  C. Not really โ€” people expect me to stay on this path  |  D. Alone โ€” no one in my life seems to understand this feeling

Q12. How often do you feel overwhelmed in your day-to-day life?
A. Rarely  |  B. Sometimes โ€” usually passes  |  C. Often โ€” it's become my normal  |  D. Constantly โ€” I can't remember the last time I didn't feel overwhelmed

Q13. When you think about making a significant change, what's your biggest fear?
A. I don't have a strong fear โ€” I trust myself  |  B. Fear of the unknown, but it's manageable  |  C. Fear of failure or judgment from others  |  D. Fear that it's too late, or I'm not capable

Q14. How would you describe your energy level most days?
A. High โ€” I feel alive and motivated  |  B. Adequate โ€” I get through  |  C. Low โ€” I drag through many days  |  D. Depleted โ€” even small tasks feel like mountains

Q15. If you're honest with yourself: do you believe you're meant for something more?
A. I feel I'm already living that  |  B. Possibly โ€” I have a feeling I haven't fully explored  |  C. Yes, strongly โ€” I just don't know how to get there  |  D. Absolutely โ€” and not pursuing it feels like betraying myself

3

Email gate (placed after Q15, before results page)

Your results are ready!

Enter your name and email below to receive your personalized Pivot Readiness results โ€” plus your free Pivot YOU! Quick-Start Guide.

[First Name field] [Email field] [See My Results โ†’]

100% private. No spam. Unsubscribe anytime.
4

All 4 results pages (complete copy)

Score 15โ€“25

The Comfortable Achiever

You've built a solid, successful life โ€” and on most days, it genuinely works for you. You're not in crisis, but you may be sensing a quiet undercurrent: a feeling that there's something deeper still unclaimed. That's not restlessness โ€” that's wisdom. The most powerful pivots don't come from desperation. They come from people like you, who are stable enough to choose growth instead of being forced into it.

In my free Pivot YOU! Masterclass, I'll show you how to turn that quiet knowing into a clear next chapter โ€” before life forces the decision for you. [Register Free โ†’]

Score 26โ€“35

The Curious Explorer

You're starting to question whether the path you're on is really yours โ€” or just the one you fell into. You don't need to blow your life up. You don't need to quit your job tomorrow. You simply need clarity and a process. The good news: the fact that you're asking these questions means your instincts are working perfectly. Most people suppress this voice for years.

In my free Pivot YOU! Masterclass, I'll give you the 6-step framework that turns this curiosity into a concrete, grounded plan. [Reserve Your Spot โ†’]

Score 36โ€“45

The Stuck Professional

You know โ€” deeply, unmistakably โ€” that something needs to change. You feel the gap between where you are and where you're meant to be. But you don't know where to start, and the thought of getting it wrong keeps you frozen. I want you to know: this is exactly where most of my clients were when they found me. This is not permanent. It is a pivot moment.

In my free Pivot YOU! Masterclass, I'll walk you through the exact framework I use with professionals in your exact situation. [Join Me Free โ†’]

Score 46โ€“60

The Pivot-Ready Leader

You are ready. Not someday-ready โ€” now-ready. You feel the urgency. You've been tolerating a life that doesn't fully fit, and some part of you knows the cost of another year in the same place is too high. What you need now isn't more thinking โ€” it's a framework to move from insight to action, and someone who has navigated this exact transition to guide you.

My free Pivot YOU! Masterclass was designed for exactly this moment. Don't let it pass. [Claim Your Spot Now โ†’]

Revised Signup Form
Replace the Current Masterclass Form
The current form on pivotnow.today asks cold visitors to sign up for a masterclass directly. This revised version leads with the quiz instead โ€” lower friction, higher conversion. Here's the exact redesign and Kajabi copy.

Current problem on the site: The popup and signup form say "Join FREE Masterclass Today!" as the very first ask. For someone who just landed on the page and doesn't know Suzanne yet, this is too big a leap. We're replacing this with a quiz-first approach that gives before it asks.

Current form (what to change)

  • Headline: "Join FREE Masterclass Today!" โ†’ Too transactional for cold traffic
  • Offer: Register for a specific date โ†’ Creates urgency but loses everyone who can't make that date
  • No value statement before the ask
  • No trust signals or social proof before the form

Revised approach (quiz-first)

  • Lead with the quiz: "Discover where you are in your pivot journey"
  • Promise a personalized result โ€” not just a webinar
  • After quiz completion: invite to the masterclass as a natural next step
  • For people who miss the live date, the quiz + email sequence still nurtures them toward the next round
Redesigned Popup / Opt-in Form
Free ยท 2 Minutes ยท Personalized
Is It Time for
Your Next Pivot?
Take the Pivot YOU! Readiness Quiz and discover exactly where you are โ€” and your clearest path forward.
โœ“

Get your personalized Pivot Readiness result in 2 minutes

โœ“

Discover what's really keeping you stuck (it's not what you think)

โœ“

Receive your free Pivot YOU! Quick-Start Guide

โœ“

Get invited to the free 90-Min Pivot YOU! Masterclass

Your information is 100% private. Unsubscribe anytime.
Trusted by professionals across the US, Philippines & Southeast Asia.

How to update this in Kajabi

  • Step 1: In Kajabi โ†’ Website โ†’ Landing Pages โ†’ Edit the existing opt-in popup
  • Step 2: Change the headline text to: "Is It Time for Your Next Pivot?"
  • Step 3: Change the subheadline to: "Take the free 2-minute Pivot Readiness Quiz and discover your personalized path forward."
  • Step 4: Change the button text from "Save My Spot!" to "Take the Free Quiz โ†’"
  • Step 5: Change the form destination: instead of registering for the masterclass directly, redirect to the quiz page (pivotnow.today/quiz)
  • Step 6: After quiz completion (see Quiz section), the results page CTA registers them for the masterclass โ€” this is the natural sequence
  • Color: Use sky blue (#4A9FD4) for the button, black background, white text โ€” matches the redesign above

Updated hero section copy for pivotnow.today homepage

Headline: You've Built a Successful Career. So Why Does Something Feel Missing?

Subheadline: If you're feeling stuck, overwhelmed, or quietly wondering if there's more โ€” you may be standing at your pivot moment.

Body: Take the free 2-minute Pivot YOU! Readiness Quiz to discover exactly where you are in your journey โ€” and your clearest path forward.

Button: Take the Free Quiz โ†’ (links to /quiz)

Below button: Or join my FREE 90-Minute Pivot YOU! Masterclass (links to masterclass registration)
Content Strategy
LinkedIn Posts โ€” 12 Ready to Use
These are complete, copy-paste-ready posts for LinkedIn. Four types, three of each. Post Monday / Wednesday / Friday, rotating types. Every post ends pointing to the quiz.
Pain Hook ยท Post 1LinkedIn
You've built an impressive career. The title. The salary. The respect. People look at your life and think: she has it together. But on Sunday nights, there's a feeling you can't quite explain. Not gratitude missing โ€” you have that. Not laziness โ€” you're the hardest-working person you know. It's more like a quiet dread. A sense that the gap between who you are and what your daily life asks of you keeps getting wider. You're not broken. You're not ungrateful. You're at a pivot moment. And the fact that you feel it this clearly means your instincts are working perfectly. If this sounds familiar โ€” I made a free 2-minute quiz that will name exactly what you're experiencing and show you your next step. Link in the comments โ†“
๐Ÿ’ก First comment: "Take the free Pivot Readiness Quiz here: pivotnow.today/quiz" โ€” LinkedIn algorithm prefers links in comments, not posts
Pain Hook ยท Post 2LinkedIn
Nobody tells you that success can feel like a trap. You spent years working toward this. Good career. Financial stability. Respect from colleagues. And yet โ€” something quietly shifted somewhere between the achievement and the arrival. You're exhausted in a way sleep doesn't fix. You're performing well at work while privately wondering: is this really what I want my life to look like? You're afraid that admitting this out loud means something is wrong with you. It doesn't. It means you've outgrown the version of success you were aiming for. That's not a crisis. That's a pivot moment. The question isn't: what's wrong with me? The question is: what comes next? If you're sitting with that question, I have a free 2-minute quiz that will help you answer it. โ†“ Link in comments
๐Ÿ’ก Schedule this for a Wednesday. Midweek posts get strong professional engagement on LinkedIn.
Pain Hook ยท Post 3LinkedIn
I talk to high-achieving women every week. And almost all of them say some version of the same thing: "I should be happy. I have everything I worked for." Followed by: "But I feel empty." "But I'm exhausted." "But I keep thinking there must be more." Here's what I want you to know: That gap between your external success and your internal experience is not ingratitude. It's not weakness. It's not a phase. It's data. It's your truest self trying to tell you something. And the cost of ignoring it โ€” another year, another five years โ€” is too high. I help high-achieving women close that gap. Not with platitudes. With a real framework. The first step is a free 2-minute quiz. It will tell you exactly where you are and what to do next. โ†“ Link in comments.
๐Ÿ’ก This post works especially well on Friday. End-of-week introspection is real โ€” catch people when they're reflecting.
Story Post ยท Post 1LinkedIn
In 2003, my company gave me an ultimatum. My family or my career. I had 48 hours to decide. I had spent years building that career. I was a highly paid executive. I'd done everything right. And now I was being told: the life you want isn't compatible with the job you have. I chose my family. In the days that followed, I felt terrified. I felt like I'd failed. I felt like I was throwing away everything I'd built. What I didn't know was that the moment I stopped choosing the life I thought I was supposed to want โ€” I started building the life I actually wanted. That pivot led me to write a #1 bestselling book. To coach thousands of professionals across the US, Philippines, Malaysia, and Singapore. To host a TV show with over 60,000 viewers. To help people do what I did: turn a painful pivot moment into the beginning of something better. I'm not telling you to quit your job. I'm telling you that if you feel stuck, overwhelmed, or like something important has gone quiet in you โ€” that feeling is not a problem. It's an invitation. I created a free quiz that will help you understand exactly where you are in your pivot journey. โ†“ Link in comments
๐Ÿ’ก This is Suzanne's origin story. It's the most powerful post she can write. Share it once a month โ€” new connections haven't seen it.
Story Post ยท Post 2LinkedIn
The client I'll call Maya came to me after 18 years in corporate finance. She was making more money than she'd ever imagined. She had a corner office. A team of 12. A title that used to feel like a destination. In our first session, she said: "I feel like I've been running a race I didn't choose, toward a finish line I don't actually want." We didn't start with her resume. We started with the question she'd been afraid to ask herself: "What would my life look like if I stopped trying to be impressive and started trying to be fulfilled?" Six months later, Maya had transitioned to a role at a nonprofit doing work she'd always wanted to do, at 80% of her previous salary, with 100% more energy. She told me: "I can't believe I waited so long." Most people who feel stuck don't lack ability, intelligence, or options. They lack a framework for navigating the transition. That's what I provide. If you're sitting where Maya was sitting, I have a free quiz that's the first step. โ†“ Link in comments
๐Ÿ’ก Client story posts (anonymized) are extremely powerful. Use real emotional details โ€” "corner office" and "team of 12" make it concrete.
Story Post ยท Post 3LinkedIn
I used to think pivoting meant starting over. I was wrong. When I left my corporate career, I didn't throw away 20 years of leadership experience. I took it with me. My skills in managing teams became skills in managing clients. My experience navigating corporate politics became experience helping others do the same. My years of building resilience through difficulty โ€” caring for a mother with Alzheimer's, raising a child with severe allergies, managing rental properties, building a business simultaneously โ€” became the foundation of everything I teach. A pivot doesn't erase what you've built. It redirects it. The women I work with are not starting over. They're starting wiser. With more self-knowledge, more lived experience, and more clarity about what actually matters to them. If the word "pivot" has felt scary to you โ€” I want to reframe it. It's not a leap into the unknown. It's a decision to stop walking away from yourself. The free quiz below is the first step. โ†“ Link in comments
๐Ÿ’ก This post addresses the #1 objection: "I'll lose everything I've built." Address objections in content, not just on sales pages.
List Post ยท Post 1LinkedIn
5 signs you're due for a pivot โ€” even if your career looks successful from the outside: 1. Sunday evenings feel heavier than they used to. Not tiredness. A specific, quiet dread about Monday. 2. You're great at your job. But it no longer feels like yours. You execute excellently on work that used to excite you โ€” and feel nothing. 3. You keep having the "is this it?" thought. And then feel guilty for having it, because you "should" be grateful. 4. Your body is telling you something your schedule won't let you hear. Persistent fatigue. Tension. Getting sick more often. Your body knows before you do. 5. You're more excited by other people's pivots than by your own future. When a friend changes careers or starts something new, you feel a pang that isn't envy โ€” it's longing. If 3 or more of these hit: you're not in a rut. You're at a pivot point. And pivot points are not problems. They're invitations to evolve. I help high-achieving professionals navigate these moments with a real framework. First step: a free 2-minute quiz. โ†“ Link in comments
๐Ÿ’ก List posts have high save rates on LinkedIn โ€” people bookmark them. Saves increase reach significantly.
List Post ยท Post 2LinkedIn
3 things I wish someone had told me before I hit my pivot moment: 1. Clarity doesn't come before movement. It comes during it. Most of us wait to feel 100% clear before making a change. That clarity almost never arrives. The first step creates the clarity. Not the other way around. 2. Your greatest strengths are also your greatest traps. The discipline that built your career โ€” pushing through, staying focused, not complaining โ€” is the same discipline that keeps you stuck. High achievers are very good at tolerating things that aren't working. That skill needs to be redirected, not abandoned. 3. A pivot doesn't require burning your life down. You don't need to quit tomorrow. You don't need a perfect plan. You need one honest conversation โ€” with yourself โ€” about what you actually want. That's it. Everything else follows from there. I've guided thousands of professionals through this process. The first step is always the same: understanding exactly where you are. Free quiz โ†’ โ†“ link in comments
๐Ÿ’ก Contrarian insight posts ("clarity comes during, not before") get strong share rates because they challenge common advice.
List Post ยท Post 3LinkedIn
The 6 Pivot YOU! Steps โ€” a quick overview: (This is the framework from my #1 bestselling book โ€” and what I teach in my free masterclass) Step 1: PAUSE. Stop running long enough to hear yourself think. Most stuck professionals have never given themselves permission to pause without guilt. Step 2: PIVOT MINDSET. Replace "why is this happening to me?" with "what is this trying to teach me?" This one shift changes everything. Step 3: PURPOSE. Reconnect with what actually matters to you โ€” not what you were supposed to want. Step 4: PLAN. Create a 30-day roadmap. Not a 5-year plan. 30 days. Step 5: PERSIST. Learn to navigate resistance โ€” internal and external โ€” without retreating. Step 6: PROSPER. Build momentum that compounds. Small actions, taken consistently, create lives that were previously unimaginable. You don't need to master all 6 at once. You just need to know where to start. That's what the free quiz below tells you. โ†“ Link in comments
๐Ÿ’ก Framework posts position Suzanne as an expert with a system โ€” not just a coach with opinions. This builds authority fast.
Question Post ยท Post 1LinkedIn
Honest question for you: If nothing in your professional life changed for the next 5 years โ€” Same role. Same pace. Same feeling on Sunday evenings. Would you be genuinely at peace with that? Or would some part of you feel quietly devastated? I'm not asking to make you anxious. I'm asking because most high-achieving professionals haven't let themselves sit with that question honestly. They're too busy executing. Too afraid of what the answer might demand of them. Too worried about seeming ungrateful. But the question doesn't go away by being ignored. It tends to get louder. If your honest answer is anything other than "at peace" โ€” you might be at a pivot point. Tell me in the comments: what does your honest answer look like? (And if you want a framework for what to do with it โ€” the quiz link is in the comments too โ†“)
๐Ÿ’ก Always ask people to respond in the comments โ€” it dramatically increases engagement and reach. Read every response and reply personally.
Question Post ยท Post 2LinkedIn
What's the story you keep telling yourself about why now isn't the right time? "I'll do it when the kids are older." "I'll do it when I've saved more money." "I'll do it when things settle down at work." "I'll do it when I have more clarity." I've heard all of these. I used to say some of them myself. Here's the thing nobody tells you: The "right time" is a myth designed by the part of you that is terrified. There will always be a reason to wait. The women I've worked with who made the most powerful pivots didn't do it when the conditions were perfect. They did it when they finally decided the cost of waiting was higher than the risk of moving. I'm curious: What's the story you're telling yourself about why not yet? Share it below โ€” no judgment. Sometimes just naming it out loud loosens its grip. (Quiz link for those ready to take a first step โ†“)
๐Ÿ’ก Questions about limiting beliefs get deeply personal responses โ€” reply to every single one. These conversations turn into discovery calls.
Question Post ยท Post 3LinkedIn
Quick poll for my network: Which of these best describes where you are right now? A. "I'm fulfilled and excited about where I'm headed." B. "I'm doing well but have a nagging feeling something could be different." C. "I know something needs to change โ€” I just don't know what or how." D. "I'm ready for a significant change and I need a framework to get there." Drop your letter in the comments. No wrong answer. Just honest data. (I'll respond to every single one โ€” and if you're B, C, or D, I have something for you.) โ†“
๐Ÿ’ก Poll posts are the highest-engagement format on LinkedIn. The simplicity of "just drop a letter" removes all friction. Read results โ€” then DM the C's and D's personally.
Email Nurture
5-Email Sequence โ€” Complete Copy
These are full, word-for-word emails. Load all 5 into Kajabi automations. They fire automatically after quiz completion. Set up once โ€” runs forever.

Setup in Kajabi: Automations โ†’ New Automation โ†’ Trigger: Assessment Submitted โ†’ Send Email (immediate) โ†’ Wait 2 days โ†’ Send Email 2 โ†’ Wait 2 days โ†’ Send Email 3 โ†’ Wait 2 days โ†’ Send Email 4 โ†’ Wait 2 days โ†’ Send Email 5. If they register for masterclass at any point, remove from this sequence and add to "Masterclass Registered" tag.

Phase 1
Before the Masterclass
Everything that happens in the days leading up to the masterclass. Show-up rates average 20โ€“40% for free webinars. These steps push it toward 50โ€“60%.

One Week Before โ€” Promotional Push

LinkedIn Post (use this copy):

I'm hosting a free 90-minute masterclass next [Day], and I want you there. In it, I'll walk you through the complete Pivot YOU! framework โ€” the same 6 steps I've used with thousands of professionals navigating major life and career transitions. You'll leave with a personalized 30-day roadmap. Not theory. A real plan. This is for you if: โ†’ You're successful but feel something important is missing โ†’ You know something needs to change but don't know where to start โ†’ You're ready to stop waiting for the "right time" It's free. It's live. Spots are limited. Register here: [link in comments โ†“]
  • Send this same invitation to your email list (anyone already in Kajabi who hasn't registered)
  • Post in Suzanne's Facebook group: Pivot YOU Thriving 2.0
  • Message 10 LinkedIn connections personally with: "I thought of you specifically for this โ€” are you free [day/time]?"

48 Hours Before โ€” Confirmation Email

Subject: You're in! Here's everything for [Day], {{first_name}} Hi {{first_name}}, You're registered for the Pivot YOU! Masterclass โ€” I'm so glad you'll be there. Here are your details: ๐Ÿ“… Date: [Day, Date] โฐ Time: [Time] PST / [Time] EST ๐Ÿ”— Zoom Link: [Link] โ€” save this! To get the most from our time together, I'd love for you to do one thing before we meet: Take a quiet 5 minutes before the class and write down: 1. The one area of your life where you feel most stuck right now 2. What your ideal life looks like in 2 years if everything goes right Bring those answers. We'll use them during the Pivot Clarity exercise. Also attached: your Pivot Clarity Worksheet โ€” the tool we'll use live in class. Print it or have it open on your screen. See you [Day], Suzanne P.S. If you know someone who would benefit from this โ€” please forward this email. The more, the better.

Day Of โ€” Two Reminder Emails

  • Morning (8am their timezone): Subject: "Today's the day, {{first_name}} โ€” we start at [time]" โ€” 3 sentences, Zoom link prominent, one-line reminder of what they'll walk away with
  • 1 Hour Before: Subject: "Starting in 1 hour โ€” here's your Zoom link" โ€” Just the link, no fluff. People forward this to themselves from their phone when they're heading to join
  • Open Zoom 15 minutes early. Play light background music. Welcome people by first name as they join: "Hi Sarah! Great to see you joining from [location if visible]"
Phase 2
During the Masterclass โ€” Minute-by-Minute
This structure builds trust progressively and creates genuine desire for deeper work โ€” without feeling like a pitch. Every minute has a purpose.

0:00โ€“0:10 โ€” Arrival & Connection

  • Welcome people by name as they join. "Hi Maria โ€” welcome! Where are you joining from today?"
  • Ask a warm-up question in chat: "On a scale of 1โ€“10, how stuck do you feel right now? Drop your number in the chat."
  • Read the numbers aloud and validate: "I'm seeing 7s and 8s โ€” that's actually exactly who this masterclass was made for."
  • Technical setup: confirm everyone can hear, see slides, and access chat
  • Set the tone: "This is not a sales pitch. This is 90 minutes I'm giving you to think clearly about your own life. You'll leave with a real plan."

0:10โ€“0:25 โ€” Suzanne's Story + Credibility

Tell the full pivot story: corporate executive โ†’ family ultimatum โ†’ choice โ†’ what was built afterward. Be specific and vulnerable. Include:

  • The specific moment of the ultimatum and how it felt
  • The fear and disorientation of the first weeks after leaving
  • The first sign that the pivot was leading somewhere better
  • The credentials briefly: book, 20+ years, 5 countries, 60k viewers โ€” but framed as "I share this not to impress you, but so you know this framework is tested"
  • Close with: "I built the Pivot YOU! framework from my own experience โ€” and from watching what actually works for thousands of professionals. That's what I'm sharing with you today."

0:25โ€“0:65 โ€” Teach the 6 Steps (Full Value)

Critical rule: Teach the complete framework. Do not withhold. People who get genuine value become buyers, referrers, and testimonial providers. People who feel teased leave and don't return.

  • Step 1: PAUSE โ€” Exercise: ask everyone to write down "what am I tolerating right now?" (2 minutes silent writing, then 3 people share in chat)
  • Step 2: PIVOT MINDSET โ€” Teach the reframe: obstacle โ†’ opportunity. Give 2 concrete examples from past clients
  • Step 3: PURPOSE โ€” Ask: "What would you do if you knew you couldn't fail and money wasn't the constraint?" Have people type in chat
  • Step 4: PLAN โ€” Introduce the 30-day roadmap concept. Set up for the Pivot Clarity exercise
  • Step 5: PERSIST โ€” Discuss the 3 most common forms of resistance and how to navigate each
  • Step 6: PROSPER โ€” Share a before/after client story illustrating the compound effect of small consistent actions

0:65โ€“0:80 โ€” Live Pivot Clarity Exercise

  • Share screen showing the Pivot Clarity Worksheet
  • Walk through each section live: Where I Am Now โ†’ What's Not Working โ†’ What I Truly Want โ†’ What's Blocking Me โ†’ My First Pivot Step
  • Give 5 minutes of silent writing time ("this is your work, this is for you")
  • Invite 3โ€“4 volunteers to share their "First Pivot Step" in chat
  • Respond to each one with a genuine, personalized reflection

0:80โ€“0:90 โ€” Soft Offer + Q&A

Keep the offer to 5 minutes maximum. Frame it as a natural continuation, not a pitch:

"For those of you who want to continue this work with personalized support โ€” I run a private coaching program called Pivot YOU! where we go through this framework in depth over [X] weeks, with one-on-one sessions, a small group of like-minded professionals, and direct access to me. If that speaks to you, I'll put the link in the chat. If it's not the right time โ€” completely understood. The most important thing is that you take the first step you identified today."
  • Drop Calendly link in chat: "If you'd like a free 30-minute Pivot Strategy Call to explore whether the program is right for you โ€” grab a time here: [link]"
  • Open for Q&A: 5โ€“7 minutes, answer the questions that are most useful to the whole group
  • Close: "Thank you for being here. You took 90 minutes for yourself today. That matters. I'll send the replay and the Pivot Clarity Worksheet to everyone who registered."
Phase 3
After the Masterclass
This is where most coaches leave money on the table. The 72 hours after the masterclass are the highest-conversion window of the entire funnel.

Within 4 Hours โ€” Replay Email

Subject: The replay is here โ€” plus something I want to share, {{first_name}} Hi {{first_name}}, [If they attended]: Thank you for being with me live today. I could feel the energy in that room โ€” the work you all did during the Pivot Clarity exercise was remarkable. [If they missed it]: I missed you today! The good news: I recorded everything. The replay is below. ๐ŸŽฌ Watch the replay: [Zoom recording link] The replay includes: โ†’ The full 6 Pivot YOU! Steps โ†’ The live Pivot Clarity exercise (with participant examples) โ†’ Q&A from the session Also โ€” your Pivot Clarity Worksheet is attached if you want to do the exercise on your own while the session is fresh. One question for you: What was your biggest insight or takeaway today? Hit reply and tell me. I read every response personally โ€” and your answer will help me make the next masterclass even better. With warmth, Suzanne

Day 2 โ€” Testimonial Request

Subject: A quick ask โ€” would you share your experience? Hi {{first_name}}, I hope you had a chance to watch (or re-watch) the replay and are starting to sit with your Pivot Clarity answers. I have a small ask. If the masterclass was valuable to you โ€” would you be willing to share a sentence or two about your experience? Your words help other stuck professionals find this work. And they matter more than any marketing I could create. You can share here: [link to simple Google Form or direct reply] It takes 2 minutes and would mean a great deal to me. Whether or not you share โ€” thank you for trusting me with 90 minutes of your time. That's not something I take lightly. With warmth, Suzanne

Days 3โ€“5 โ€” Program Follow-Up (2 Emails)

  • Email A (Day 3): Subject: "A question about your next step" โ€” Ask: "After our time together, what feels like the most important next step for you? Reply and tell me." Read every reply. For anyone who seems interested in deeper support, respond personally and invite them to a discovery call.
  • Email B (Day 5): Subject: "For those still deciding" โ€” Brief, honest: "I know some of you are thinking about the coaching program. I want to answer the most common questions I've received..." Address: time commitment, cost, what results people actually get, and how to know if it's right. Close with Calendly link for a free 30-minute call.

Post-Masterclass LinkedIn Post

Something happened in today's masterclass that I want to share. During the Pivot Clarity exercise, I asked everyone to write down their "first pivot step." One participant wrote: "Giving myself permission to want something different." Not a career move. Not a business plan. Just permission. And in that moment I was reminded of why I do this work. Most of the professionals I meet aren't stuck because they don't know what to do. They're stuck because they haven't given themselves permission to want it. If that resonates โ€” the next masterclass is [date]. Registration is free. [link in comments โ†“]

Long-term nurture (non-buyers)

Anyone who attended but didn't book a discovery call goes into a monthly "Pivot Insights" email โ€” a short, valuable insight each month. Keep showing up. Most people buy on their 3rdโ€“5th exposure to a coach. The next masterclass invite goes to this whole list.

Discovery call via Calendly

For anyone who books a call: the Calendly intake form should ask "What is your biggest challenge right now?" and "What would a successful outcome look like in 6 months?" Read answers before the call. The call is not a pitch โ€” it's a 30-minute conversation to understand whether the program is a genuine fit. If it is, make the offer clearly and warmly.

Execution
Weekly Rhythm โ€” Every Week
Consistency over intensity. This is a sustainable schedule that keeps the funnel moving without burning out. Total active time: ~90 minutes per day.
Mon
Pain Hook Post
LinkedIn
Tue
Engage: comment on 3 posts
Wed
List or Insight Post
LinkedIn
Thu
Reply to all comments + DMs
Fri
Story or Question Post
LinkedIn
Sat
Repurpose top post to IG
Sun
Plan next week's posts

Daily non-negotiables (15 min)

  • Reply to every comment on recent posts
  • Reply to every DM within 24 hours
  • Send 5 personalized connection requests to ideal clients
  • Leave 1 meaningful comment on a peer's or ideal client's post

Monthly rhythm

  • Weeks 1โ€“2: Content + quiz promotion (all automation running in background)
  • Week 3: Masterclass promotional posts begin
  • Week 4: Run masterclass + collect testimonials + follow-up sequence
  • End of month: Review quiz completion rates, email open rates, masterclass signups. Adjust one thing.

What success looks like at 90 days

  • 100+ LinkedIn connections added who match ideal client profile
  • Quiz completions: aim for 50+ in the first month, growing each month
  • Email list growth: 100+ new leads from quiz
  • Masterclass attendance: 20โ€“30 live attendees (grows significantly with testimonials and social proof)
  • Discovery calls booked: 5โ€“10 per masterclass
  • Enrolled coaching clients: 2โ€“5 per masterclass cycle
Launch Plan
30-Day Launch Checklist
In order of priority. Complete these before the next masterclass. Everything with a โ—‹ is a distinct action item.

Week 1 โ€” Build the Quiz Funnel in Kajabi

  • Create the Pivot Readiness Quiz in Kajabi Assessments โ†’ Scored Assessment โ†’ 15 questions from the Quiz section above
  • Set up scoring: A=1, B=2, C=3, D=4 โ€” configure 4 result tiers with the copy from the Quiz section
  • Add email gate after Q15, before results โ€” use exact copy from this playbook
  • Build the 5-email automation in Kajabi: Trigger = Assessment Submitted โ†’ emails fire on Days 0, 2, 4, 6, 8
  • Set up a clean URL: pivotnow.today/quiz (custom domain in Kajabi โ†’ Website โ†’ Pages)
  • Update the site popup/form to the quiz-first design (see Form section)
  • Update homepage hero copy to the revised version in the Form section
  • Set up Calendly "Pivot Strategy Call" (30 min) with 2 intake questions โ€” add link to Email 5 and masterclass thank-you page

Week 2 โ€” LinkedIn Launch

  • Update LinkedIn headline to: "Helping high-achieving women pivot to a life they love | Life & Business Strategist | #1 Bestselling Author of Pivot YOU!"
  • Add quiz URL to LinkedIn featured section and About section
  • Post Pain Hook Post #1 from the Posts section (Monday)
  • Post List Post #1 (Wednesday)
  • Post Question Post #1 (Friday)
  • Send 20 personalized connection requests to ideal clients this week
  • Join 3 LinkedIn groups relevant to career change and women's leadership
  • Update Instagram bio link to pivotnow.today/quiz

Week 3 โ€” Masterclass Preparation

  • Set the masterclass date and create the registration page in Kajabi
  • Post masterclass invitation on LinkedIn (use copy from Before section)
  • Email existing list with masterclass invite โ€” anyone in Kajabi who isn't yet registered
  • Build the Pivot Clarity Worksheet PDF in Canva (one page, sections from the Quiz section) โ€” add Suzanne's branding, sky blue and black color scheme
  • Build the Pivot YOU! Quick-Start Guide PDF in Canva (5โ€“8 pages: intro, 5 signs, 3 shifts, CTA) โ€” this attaches to Email 1
  • Prepare masterclass slides in Canva: title slide, story, 6 steps (1 per slide), Pivot Clarity exercise, offer slide
  • Set up Zoom with waiting room enabled, recording on, and chat enabled
  • Post masterclass invitation in Pivot YOU Thriving 2.0 Facebook group

Week 4 โ€” Run + Follow Up

  • Send confirmation email to registrants 48 hours before (use copy from Before section)
  • Send morning reminder day-of (8am)
  • Send 1-hour reminder with Zoom link
  • Open Zoom 15 min early โ€” welcome people by name as they join
  • Run the masterclass following the During section timing guide
  • Send replay email within 4 hours of ending (use copy from After section)
  • Send testimonial request on Day 2 after (use copy from After section)
  • Send discovery call invite (Day 3 and Day 5 follow-ups)
  • Post wrap-up on LinkedIn (use copy from After section)
  • Add non-buyer attendees to monthly "Pivot Insights" newsletter sequence